Universal Orlando / Passholders

Universal Passholder Appreciation Days: $40 Tickets, Up to 40% Off Hotels

The six-week event adds discounts on tickets, hotels, Express Passes, dining, merchandise, photos and Volcano Bay rentals.

Universal Orlando Annual Passholder Appreciation Days logo
Image Credit: Universal Orlando Resort

Universal Orlando Passholder Appreciation Days run from Aug. 15 through Sept. 30, 2026. Annual and Seasonal Passholders can use a new group of ticket, hotel, Express, dining, merchandise and photo offers during the event.

The largest ticket offer takes $40 off a one-day Park-to-Park ticket for friends and family. The ticket can be used at Universal Studios Florida and Universal Islands of Adventure through Sept. 30. Sales will open closer to the event.

Hotel, Express and Volcano Bay Discounts

Passholders can save up to 40% on Sunday-through-Thursday stays at Loews Sapphire Falls Resort, Universal Stella Nova Resort, Universal Terra Luna Resort and Universal Endless Summer Resort - Dockside Inn and Suites. Eligible stays run from Aug. 15 through Sept. 30.

Select Universal Express Passes will be 30% off at the front gate windows. Volcano Bay will offer 10% off same-day cabana and premium seating rentals. Three-Park Power and Seasonal Passholders can also receive up to 30 minutes of Early Park Admission at Volcano Bay on select dates.

A mother and daughter sitting beside a pool at a Universal Orlando hotel
Four Universal Orlando hotels are included in the event's weekday discount.

Dining, Merchandise and Photo Offers

All Passholders can receive an extra 10% discount when using Mobile Food & Drink Ordering. Seasonal and Power Passholders will receive 10% off at select restaurants. Passholder-only menu items will also be sold at locations in the parks and Universal CityWalk.

A $100 merchandise purchase at participating locations earns a $15 credit toward a later purchase of $50 or more. Seasonal and Power Passholders can also receive 10% off. Qualifying wand engraving and Wizarding World robe or scarf embroidery will be 50% off.

Universal's Great Movie Escape will be 30% off for Passholders. My Universal Photos Annual Pass packages bought in the parks will be 35% off, and participating character photo locations will offer a buy-one, get-one-free deal.

A Passholder-exclusive Coca-Cola Freestyle souvenir cup will cost $19.99 plus tax starting Aug. 15. The cup design has not been revealed.

Passholder Nights Are Fully Booked

Passholder Nights return Aug. 15 and 16 from 7 to 11 p.m. at Universal Studios Florida. Both nights are at capacity. The event includes select attractions and entertainment, character appearances, a DJ dance party and a magnet giveaway.

Source: Universal Orlando Resort's Annual Passholder event-perks page.

Images: Universal Orlando Resort.

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