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Halloween Horror Nights 35 Shows Sideshow Obscura Tribute Store at Universal Orlando

Halloween Horror Nights has revealed the Sideshow Obscura theme and interior of its 2026 Tribute Store at Universal Studios Florida.

By CrowdLevels News Desk | Published Aug. 25, 2026 at 4:17 a.m. EDT
Sideshow Obscura facade at the Halloween Horror Nights 35 Tribute Store
Image Credit: Halloween Horror Nights

Halloween Horror Nights has revealed the Sideshow Obscura Tribute Store at Universal Studios Florida, with a carnival facade, themed retail rooms and a Curator figure ahead of the event's Aug. 28 public opening.

Halloween Horror Nights posted four photos at 2:25 p.m. EDT on Aug. 24. The facade carries Sideshow Obscura lettering and an “Enter Here” arrow, while the interior includes carnival props, a crystal ball and a costumed Curator.

Sideshow Obscura Covers the Tribute Store Entrance

The facade uses distressed green and rust-colored panels around the entrance. Posters above the doors identify Sideshow Obscura and advertise carnival performers and creatures, while a ticket window sits below the store sign.

The Store's Interior Mixes Carnival and Fortune-Telling Scenes

Inside, strings of bulbs and red pennants frame a retail room with a ferris wheel and carousel pieces. A separate display uses a crystal ball, a mirror and a ghostly figure, and the Curator appears in a black hat, green bow tie and velvet vest.

Carnival-themed retail room inside the Halloween Horror Nights 35 Tribute Store
Flags, bulbs, a ferris wheel and carousel pieces fill one of the store's carnival-themed rooms. Image Credit: Halloween Horror Nights.
Crystal ball and mirror display inside the Halloween Horror Nights 35 Tribute Store
A crystal ball and mirror create a fortune-telling display inside the store. Image Credit: Halloween Horror Nights.
Curator figure inside the Halloween Horror Nights 35 Tribute Store
The Curator figure appears in a black hat, green bow tie and velvet vest. Image Credit: Halloween Horror Nights.

Tribute Store Location Near Revenge of the Mummy

The Tribute Store is in the New York area near Revenge of the Mummy and open during regular daytime park hours. Those details appear in Universal's Aug. 4 Halloween Horror Nights guide. Universal's HHN event runs select nights from Aug. 28 through Nov. 1, 2026, at Universal Studios Florida.

The Aug. 24 post does not give a separate public opening date for this year's location. The Halloween Horror Nights event remains separately ticketed, and the store's availability can follow Universal's operating schedule.

See the CrowdLevels Halloween Horror Nights 35 guide for the public event lineup, ticket options and planning details.

Reporting and context: Halloween Horror Nights' Aug. 24 Tribute Store post, Universal's HHN guide and Universal Orlando's HHN event page.

Hero and gallery images: Halloween Horror Nights.

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