Disney’s consumer-products reorganization takes effect Sunday, October 4. The change divides the business between Disney Entertainment and Disney Experiences.
Global licensing and publishing now sit under Disney Entertainment–Studios. Parks merchandise, Disney Store locations and DisneyStore.com remain part of Disney Experiences.
Cathleen Taff leads the combined Studios and Consumer Products portfolio as president of Disney Entertainment–Studios and Consumer Products. Her existing work across Disney’s film studios, theatrical distribution, stage productions and music continues alongside the incoming consumer-products businesses.
Lisa Baldzicki continues to lead Parks merchandise, now with responsibility for the business worldwide. She also oversees Disney Store locations and DisneyStore.com as executive vice president of Global Experience & Innovation.
Source: The Walt Disney Company’s September 22 leadership announcement.