A limited-time Hallmark Holiday Pop-Up will open at Disney Springs on Wednesday, October 7.
The shop will carry merchandise inspired by Holiday Ever After: A Disney World Wish Come True, the new Hallmark movie filmed in part at Walt Disney World. The assortment will also include Disney and Hallmark holiday greeting cards, gifts and ornaments.

The opening date is the newest detail. When the shop was announced in August, Disney said only that it would arrive in early October.
Disney has not announced the shop's closing date, operating hours or exact location within Disney Springs.
The October 7 opening date and the first look at the shop appear on Disney Parks Blog.
