Disney Kids & Family president Ayo Davis says young viewers’ wide-ranging habits pushed Disney to act quickly and rethink its strategy.
Speaking during a Disney panel at MIPJunior in Cannes on Sunday, October 11, Davis said children are watching “anything and everything.” She described the range in her own home with a 12-year-old as stretching from Bluey to Squid Game, according to Variety’s report from the session.
Davis said that disruption made it clear Disney needed to “activate quickly.” She said the company had to step outside itself and look again at how it was approaching its strategy.
MIPJunior’s official program lists Davis on the October 11 panel “From First Favorites to Lasting Fandom: Disney’s Approach to Kids & Family.” Disney’s biography of Davis identifies her as president of Disney Kids & Family, overseeing teams that create content for Disney+, Disney Channel, Disney Jr. and YouTube.