Walt Disney World and the Orlando Magic have extended their sponsorship agreement, keeping Disney branding on the team’s uniforms and unveiling a redesigned Disney atrium at Kia Center.
The partnership began in 2010 through Disney’s Champion of the Community sponsorship. The extended agreement continues the organizations’ work in Central Florida. The announcement did not disclose a term length or financial value.
The redesigned Walt Disney World Atrium features updated artwork and advanced projection technology. Its projections can change during Magic games and other events at Kia Center.