Disney advertising chief Rita Ferro has been named to the Visionaries category of the 2026 Latina Powerhouse 100.
The ¡HOLA! Américas list recognizes Latina leaders across eight categories, according to Variety. The annual Latina Powerhouse gala is set for November 2 in Miami.
Ferro leads Disney’s advertising sales organization. She began her Disney career with ESPN International and later took responsibility for advertising sales across the company’s entertainment, news, sports and digital businesses.
Read Variety’s report on the 2026 Latina Powerhouse 100.