Dollywood attendance rose 8.1% to an estimated 3.4 million visits in 2025, up from 3.144 million the year before.
That works out to roughly 256,000 additional visits. The Pigeon Forge park ranked 15th in North America in the newly released 2025 TEA Global Experience Index.
The report does not assign a cause to Dollywood's increase. TEA builds its estimates from operator statistics, historical figures, financial reports, tourism organizations, industry associations, mobile-location analytics and professional estimates when needed.
The figures count visits, not unique people. A guest who enters the park on several days can appear several times in the annual total.
Source: Themed Entertainment Association, 2025 Global Experience Index.