Disney Vacation Club will launch its new “Always a Magical Tomorrow” brand campaign on Sunday, November 1. The campaign’s ad spot centers on familiar vacation moments while looking ahead to the next trip.
Disney Experiences announced the launch on Wednesday, October 28. The timing puts the campaign just ahead of Disney Vacation Club’s 35th anniversary.
What the new campaign emphasizes
The spot moves through Disney vacation scenes and quieter family moments. Its scope includes theme parks, resorts, Disney Cruise Line vacations, beach getaways and adventures around the world.
Joe Rand, senior vice president of commercial strategy for Disney Signature Experiences, called the campaign an evolution in how Disney Vacation Club tells its story. The tagline links memories members have already made with vacations still ahead.
Disney Experiences has the full campaign announcement and the official video.