Disney Store / Events

Disney Store Times Square Pin Trading Event Returns March 27, 2027

Tickets cost $29.95 and go on sale December 2, with one limited-edition pin included in admission.

The Disney Store entrance in Times Square, New York
Image Credit: Disney Parks Blog

Disney Store’s Times Square pin trading event will return Saturday, March 27, 2027, with tickets going on sale December 2.

Admission costs $29.95 per person and includes one limited-edition pin. Tickets are limited to two per guest and go on sale at 8 a.m. Pacific time, or 11 a.m. Eastern, according to Disney’s announcement.

Timed entry and pins

Ticket holders will enter the New York store in small groups during assigned time windows, before it opens to the general public. Disney plans city-themed pins, first-to-launch and limited-edition items, as well as a spin-the-wheel activity that gives guests access to certain trading boards.

The final pin catalog will be released later. The ticket’s included pin has not been shown in the announcement.

The 2027 event follows the store’s first Retro Pin Event in March 2026.

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