Disney / Ride Technology

Disney Granted Patent for Vehicle Entertainment System

A newly granted Disney patent describes a system that guides an on-road vehicle along a track and presents content to its occupants.

Drawing of a vehicle entertainment track from Disney patent
Image Credit: U.S. Patent and Trademark Office

Disney Enterprises received U.S. Patent 12,789,104 on November 10 for a vehicle entertainment system that would guide a car along a track while presenting content to its occupants.

One version described in the patent uses a guide system to move an on-road vehicle autonomously along an entertainment track. A processor identifies the vehicle’s make and model, then generates content based on its characteristics.

What the patent describes

The patent describes a communication system positioned before the entrance to the guide system. The vehicle information is used to determine characteristics that shape the content presented to people inside.

The November 10 grant is a continuation of an application filed in March 2022. Disney filed the application behind this patent in September 2024, and it was published that December. The patent does not announce an attraction, a construction plan or a date for using the system.

Patent drawings

Drawing sheet 2 from Disney vehicle entertainment system patent
Image Credit: U.S. Patent and Trademark Office
Drawing sheet 3 from Disney vehicle entertainment system patent
Image Credit: U.S. Patent and Trademark Office
Drawing sheet 4 from Disney vehicle entertainment system patent
Image Credit: U.S. Patent and Trademark Office
Drawing sheet 5 from Disney vehicle entertainment system patent
Image Credit: U.S. Patent and Trademark Office
Drawing sheet 6 from Disney vehicle entertainment system patent
Image Credit: U.S. Patent and Trademark Office

Related Stories