Disney opened a fresh Mandalorian and Grogu merchandise push Friday, the same day the new film reached theaters and the updated Millennium Falcon: Smugglers Run mission began flying at Disneyland Park in Anaheim and Disney's Hollywood Studios. The Disneyland version gets the same mission update.
The park thread is easy to spot. Disney Store's BDX Droid Factory Figure Set is based on the small droids that appeared in Star Wars: Galaxy's Edge at Disneyland before becoming part of the film rollout. The set is listed at $49.99, while a 10-inch Mandalorian talking action figure with Grogu and an Anzellan is listed at $39.99.
The Disney Store collection also includes a $44.99 Star Wars Day MagicBand+ with Din Djarin, Grogu, Boba Fett, and Ahsoka Tano on the strap. MagicBand+ remains a park item at its core, with lighting effects and gesture recognition tied to select Disney experiences.
The wider launch stretches well beyond the parks, with the LEGO Ultimate Collector Series Mandalorian N-1 Starfighter, Hasbro's Ultimate Grogu animatronic, Funko Pops, BoxLunch apparel, Fossil watches, Ray-Ban sunglasses, Baublebar jewelry, Bath & Body Works items, Owala bottles, puzzles, Monopoly, and food tie-ins from Nilla Wafers, Orville Redenbacher, Republic of Tea, Bones Coffee, and Burger King.
There is a theater piece too. Disney said AMC guests at select U.S. screenings on May 21 and May 22 could receive exclusive Star Wars: Unlimited promo cards featuring the Razor Crest and Grogu while supplies last.
The merchandise update follows the Star Wars: Most Wanted campaign that Jon Favreau introduced before New York Toy Fair in February. StarWars.com framed that campaign as a year-long rollout built around new and classic Star Wars stories, with the first products tied to The Mandalorian and Grogu.
Source: Disney Parks Blog, Disney Store, and StarWars.com.