The Walt Disney Company and Kraft Heinz announced a multi-year alliance Tuesday that will bring new food, equipment and branded experiences to Disney parks, resorts and cruise ships.
Ten Kraft Heinz brands, including Heinz, Philadelphia and Kraft Mac & Cheese, will appear at hundreds of dining locations across Walt Disney World, Disneyland Resort and Disney Cruise Line sailings from North America. Disney and Kraft Heinz also plan new menu items and custom Heinz condiment stations.
The agreement reaches beyond dining. Kraft Heinz will work with Disney on marketing and digital content across Disney studios and streaming platforms, along with products tied to Disney characters and franchises.
Heinz will bring sauces from its Sauce Vault to D23: The Ultimate Disney Fan Event in Anaheim from August 14 through August 16. Other park, resort and cruise activations will roll out this summer and continue through the year.
Source: Kraft Heinz and The Walt Disney Company's July 21 announcement.
Image credit: Kraft Heinz and The Walt Disney Company.