New Kraft Heinz condiment dispensers are now in place aboard the Disney Treasure, giving the companies' July partnership its first visible rollout on Disney Cruise Line.
The self-serve pumps sit near Mickey & Friends Festival of Foods on Deck 11. They carry ketchup, yellow mustard, honey mustard, relish and ranch.
The Walt Disney Company and Kraft Heinz announced the multi-year alliance on July 21. It covers new food, equipment and branded experiences at Disney parks, resorts and cruise ships.
Ten Kraft Heinz brands, including Heinz, Philadelphia and Kraft Mac & Cheese, will appear at hundreds of dining locations across Walt Disney World, Disneyland Resort and Disney Cruise Line sailings from North America. Disney and Kraft Heinz also plan new menu items and custom Heinz condiment stations.
The agreement reaches beyond dining. Kraft Heinz will work with Disney on marketing and digital content across Disney studios and streaming platforms, along with products tied to Disney characters and franchises.
Heinz will bring sauces from its Sauce Vault to D23: The Ultimate Disney Fan Event in Anaheim from August 14 through August 16. Other park, resort and cruise activations will roll out this summer and continue through the year.
The D23 show-floor activation is called the Heinz Flavor Ferry. Guests can sample globally inspired sauces and take photos across four themed regions. The first 570 guests each day can receive a limited-edition “it's a flavorful world” pin while supplies last.
Sources: Kraft Heinz and The Walt Disney Company's July 21 announcement, D23's official show-floor guide and WDWNT's original onboard report.
Image credit: Kraft Heinz and The Walt Disney Company.