Disney Store has opened its new permanent location inside Selfridges Birmingham. The store follows a holiday pop-up that operated in the department store in 2025.
The product mix includes apparel, accessories, stationery, plush, collectibles and dress-up collections from Disney, Pixar, Marvel and Star Wars. Seasonal launches, limited collections and fitting rooms are also part of the location.
Opening-weekend extras
The store is holding the traditional Disney Store Key Ceremony each day during opening weekend. Selfridges Unlocked members who spend at least £50 on August 1 or 2 can receive a Disney and Pixar Toy Story Lotso plush keyring mystery box while supplies last.
The Birmingham opening expands Disney Store's Selfridges presence beyond London. A Manchester Trafford location is scheduled for autumn 2026.
Sources: the Disney Store Selfridges page, Disney's June 16 Birmingham announcement, and Daps Magic's opening-day report.
Image: Disney Store.