UPDATE: Disney has identified the four suppliers featured in Sounds of Disney: Le Chef Bakery, Southeast Dairy Processors, Chef’s Garden and Sobel Westex. Disney also puts the reach of its U.S. operations at more than 403,000 supported jobs and $67 billion in annual economic impact.
The click of a seatbelt, a train whistle and the whir of a soft-serve machine become the rhythm of Disney’s newest ad. Sounds of Disney sets those familiar noises to the melody of Steamboat Willie while moving between Disney destinations and the local businesses that supply them.
Four suppliers appear through everyday Disney moments
Each company is represented by something guests can recognize:
- Le Chef Bakery: A guest eats a muffin. The Montebello, California, bakery has supplied cakes, fresh baked goods and mixes to Disney parks and resorts for more than 20 years.
- Southeast Dairy Processors: A machine fills a cup with soft serve. The Tampa, Florida, company has supplied Walt Disney World since the resort opened in 1971.
- Chef’s Garden: A Cast Member chops vegetables. The family-owned farm in Huron, Ohio, has supplied fruits and vegetables to Walt Disney World for more than 20 years.
- Sobel Westex: A Cast Member straightens a pillowcase. The Las Vegas company has supplied linens to Disneyland Resort, Walt Disney World and Disney Cruise Line for more than 20 years.
Disney Experiences works with thousands of businesses across all 50 states. The ad uses these four companies to show how that network reaches into meals, hotel rooms and other parts of a day at a Disney destination.
The soundtrack starts with the work itself
The sounds do most of the explaining: kitchen equipment, tools, transportation and park machinery fall into the same melody. Disney did not provide sales or revenue figures for the four suppliers.
The job and economic-impact figures are Disney’s estimates. The company article does not include an independent audit of those totals.