Coven Academy logged 11.4 million global viewing hours for its first chapter during its first week on Disney+ and Hulu, according to internal Disney figures first reported by TheWrap.
The figure measures time spent watching the first chapter. It is not a count of individual viewers, and it does not represent viewing of the full 21-chapter season.
The series premiered October 1 on Freeform. The full season became available October 2 on Disney+, Hulu and Freeform On Demand.
TheWrap first reported the Disney viewing figures. Disney’s official premiere announcement has the release schedule and series details.