Regional Parks / Business

Enchanted Parks CEO Outlines Strategy for Former Six Flags Parks

James Harhi described the company's first year with several former Six Flags parks as a learning year focused on workers, operations, and affordability.

Enchanted Parks CEO James Harhi
Image credit: Enchanted Parks.

Enchanted Parks CEO James Harhi told Attractions Magazine the company is using its first year with several former Six Flags parks to work through operations, employee feedback, and pricing before heavier long-term growth moves.

Harhi called the transition a learning year and pointed to back-end changes in point-of-sale systems and park operations. He also said the Orlando-based company is watching larger destination parks for ideas that can work at regional properties.

The interview matters for guests at parks that moved out of the Six Flags corporate portfolio this spring, including Six Flags St. Louis, Worlds of Fun, Valleyfair, Michigan's Adventure, Six Flags Great Escape, and Schlitterbahn Galveston.

Former Six Flags Parks Under Enchanted Parks

Enchanted Parks and EPR Properties announced the six-park deal in March. The company also operates Water Safari Resort in New York and Diggerland USA in New Jersey.

Harhi has more than two decades of attractions, hospitality, and technology experience, including leadership roles with Innovative Attraction Management, StarGuard Elite, JFH Technologies, and Thrive Property Group.

For the former Six Flags properties, the near-term message is less about a single new ride announcement and more about systems, staffing, local identity, and pricing. That is the part regional-park regulars will feel first, especially if ticketing, food service, passes, and operating consistency change under new management.

Sources: Attractions Magazine interview with James Harhi, Enchanted Parks company background, James Harhi official biography, and Enchanted Parks acquisition announcement.

Image credit: Enchanted Parks.

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