Hersheypark's 2026 Season Pass Holder Loyalty Challenge began Monday with nine prize levels, including an all-day Fast Track voucher, a behind-the-scenes Dark Nights tour and a chance to win a 2027 Giant Size Season Pass. Passholders can earn points through September 7.
Bite Size, Full Size, King Size and Giant Size passholders can participate. Pre-K passes and Summer Fun Cards do not qualify. The first pass scan of each day earns 10,000 points, while visits made July 10 through July 19 received 15,000 jumpstart points per day.
Nine Hersheypark Loyalty Challenge Prize Levels
The first reward arrives at 10,000 points: a free Hersheypark Halloween Bring-A-Friend ticket valid September 12 through October 4. Higher levels add a 30 percent Hersheypark Supply Co. discount, a 30-minute Overlook Arcade card, a Halloween tasting item, discounted Hershey Bears tickets and a free appetizer at The Chocolatier.
Passholders unlock the all-day Fast Track voucher at 200,000 points and the Dark Nights tour invitation at 250,000 points. Reaching 300,000 points enters the passholder in the Giant Size Season Pass drawing.
Extra challenges award points for paired evening and morning visits, repeat weekday visits and five visits within seven days. Hersheypark will begin sending prize and redemption details by email around September 11.
Sources and images: Hersheypark on X and the official loyalty challenge page.