Disney / Merchandise

Disney Imagineering Introduces .YNSD Lifestyle Brand for D23 2026

The new apparel and accessories brand will debut at Mickey's of Glendale during the August fan event in Anaheim.

By CrowdLevels News Desk | Published July 21, 2026 at 10:32 a.m. CDT
Three models wearing Disney .YNSD apparel
Image Credit: Walt Disney Imagineering

Walt Disney Imagineering has introduced .YNSD, a new lifestyle brand coming to Mickey's of Glendale at D23: The Ultimate Disney Fan Event.

The first preview shows graphic T-shirts, sweatshirts, outerwear and accessories in muted colors. Several pieces carry small .YNSD marks, while others use floral patterns and large embroidered designs.

View Disney Parks' complete .YNSD photo set on X.

Close view of a green .YNSD apparel strap
A green .YNSD strap detail.
Three models wearing neutral Disney .YNSD shirts and sweatshirts
Neutral shirts and sweatshirts from the first .YNSD preview.
Model carrying a floral Disney .YNSD bag
A floral .YNSD bag and matching apparel.

D23 runs August 14 through 16 at the Anaheim Convention Center. Disney has not announced prices or wider availability for the collection.

Sources: Disney Parks' July 21 announcement and Disney's D23 show-floor schedule.

Image credit: Walt Disney Imagineering.

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