Disney has started a closed beta for Disney Ad Creative Studio with a select group of advertisers. The new tool sits inside Disney Campaign Manager and is intended to make connected-TV ad production more accessible to small and mid-sized businesses.
Advertisers can provide logos, product images, brand guidelines and earlier creative work. The system combines multiple AI models to produce video ads, then creates versions for different audiences, locations, content and campaign goals.
The same workflow handles creative approvals and prepares finished ads for campaign activation. Disney also expects larger brands and agencies to use the tool when they need to adapt existing creative for several campaigns.
Human review remains part of the process. Disney built the beta with controls covering intellectual property, image, voice and likeness, along with advertiser approvals and compliance checks.
Source: Disney's Ad Creative Studio announcement.
Image credit: The Walt Disney Company.