The Walt Disney Company and Philips are adding Disney stories and characters to Philips Ambient Experience for MRI at medical facilities in 87 countries.
The pediatric MRI experience uses Disney-themed visuals, lighting, sound, and character stories to help children stay calmer during scans. Disney said families can choose content from Mickey and Minnie Mouse, Marvel, Star Wars, Disney Princesses, and other Disney stories.
Disney Stories in Philips MRI Rooms
The companies pointed to a six-hospital European study of children ages 6 to 10. Post-scan stress levels fell 43 percent compared with pre-exam levels, and scan pauses dropped 63 percent compared with procedures without the Disney-themed intervention.
Philips Ambient Experience for MRI is the exclusive MRI platform using the Disney themes. Early adopters include pilot hospitals in Europe, Rady Children's Health in Orange County, and Calderdale Royal Hospital in the United Kingdom.
Disney supplied the art and imagery at no cost as part of its children's hospital work. The company recently completed a $100 million commitment that supported more than 1,700 children's hospitals and pediatric care sites in 45 countries.
Sources: The Walt Disney Company, Royal Philips release, and Philips pediatric MRI information. Image: The Walt Disney Company.